I specialize in Search Engine Optimisation for WordPress, and in this article, I’m going to highlight a few tools I use whilst working on an SEO Campaign. With these tools, I am able to see what’s working and which parts of my strategy could benefit from some tweaking. I can assess and measure competitors and where the greatest opportunities lie. What’s more, they allow me to measure search performance countries, regions, etc.
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. I use SEM RUSH for keyword research, tracking the keyword strategy used by your competition, running an SEO audit of your website and look for backlinking opportunities.
MozBar gives you instant metrics while viewing any page or SERP. I use MozBar daily to Quickly assess ranking probability with Page Authority and Domain Authority.
SEO by Yoast
Yoast has proved its functionality by being one of the most downloaded WordPress plugins ever! This all-in-one tool covers the full range of your SEO needs. I use Yoast to add SEO titles, meta descriptions and keywords to all pages on your site, and from there look into their more advanced features using Yoast Pro.
Google Keyword Planner
If you want to optimise for Google searches, it’s a good idea to see what Google has to say about keywords. The Google Keyword Planner is a free tool offered by Google. The tool assists online marketers by showing them which keywords will yield the best results, and are the most feasible to bid on.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic,