Search engine optimization uses various strategies and techniques to increase visitors to a website. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. As a freelance SEO consultant, I provide my expertise in SEO and website design to help your website rank on google.
Google Search And Click Rate Impact
Google is one of the most used search engines worldwide and is ideal for getting potential customers onto your website. 75% of users do not scroll past the first page on Google search. Most people read or visit the top five websites on the first page of Google. Therefore, if your website ranks on the second, third, or fourth page, it will not get much traffic. As the page number increase, the less traffic your website will receive.
According to a study, the click rate of websites appearing on the first-page averages 36.4%. But the click rate for websites on the second and third page is only 12.5% and 9.5%, respectively. Moreover, the click rate decreases quickly to 2.2% for the tenth page. The competition increases as new features are also introduced by Google, including ads, answer boxes, local results, etc.
So it is somehow vital to get maximum clicks and traffic on your website to get ranked on the first page of Google search. More traffic ultimately means more business. An important point that is often neglected is the importance of the over user experience once the user lands on your site, getting the traffic to convert to new business relies heavily on the look and feel and UX (user experience) of your site if your products and services are hard to find or content is not well-written or clear for the users, they may not think your company is professional and prefer to go back to Google and click on the completion, who may have a professional-looking site that wins over the customer.
Here are a few steps I take to get you ranking on Google
Keyword research and content creation. Use your keywords in the introductory paragraph or the first 100 words of your text. It is vital to use keyword(s) in the meta-description as the search engine analyzes page content from the meta-description. Meta-description must be informative, attractive, and arouse curiosity in users.
Add outbound and internal links to your website as outbound links are the primary source of getting clicks to your website. Outbound and internal links must be relevant to your topic and of high-quality. Moreover, adding key phrases into the URL provides Google with another reason to consider your article to rank on the first page.
Post articles of more than 1000 words, valuable content makes the article high-quality. Search engines like Google consider longer content with valuable-information more relevant than shorter, concise text. Adding pictures with alt tags is also very important.
It is better to use long-tail keywords when starting off and synonyms as long-tail keywords are precise and have less competition. The speed of your website also plays a vital role in getting traffic to your website. A website that downloads quickly and is user-friendly on mobile, android, iPhone, and laptops will be able to attract more users.
So what are the benefits of hiring an SEO Specialist?
You can hire an SEO specialist to generate maximum traffic to your website and ensure that your website gets ranked on the first page of Google. An SEO specialist will also meet and follow all the guidelines of Google. Changes in the algorithm and guidelines of Google can alter the requirements for getting ranked on the first page. Thus, it is best to stay informed on any up-grades or alterations in policies, guidelines, and algorithms of Google.